Zomato – storyboard18

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.

Engineering the viral: The science behind meme marketing

The post quickly went viral, with more than 273K views and 4.6K likes on X (Twitter). (Image source: News18)

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.

How deep is your love for deepfakes? We ask marketers

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it’s tricky territory.