Startups – storyboard18

Shantanu Deshpande of Bombay Shaving Company says don’t judge Gen Z as ‘flippant and entitled’

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

The founder and CEO of Bombay Shaving Company highlighted common mistakes made by senior individuals in managing and nurturing Gen Z in the workplace, which often leads to inaccurate assessments.

VC funding in Indian startups sinks to a 6-year low in November

A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others. (Representative Image: Markus Winkler via Unsplash)

Startups in India recorded about $7.05 billion in funding till November, down 71 percent from $24.36 billion in 2022.

The rise and perils of employee influencers and founder brands

Is the pursuit to build personal brands and the race for clout clouding platforms? (Representational image: Austin Chan via Unsplash)

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.

Late payers and defaulters: Why clients don’t pay their ad agencies on time

Clients not paying on time or not paying at all is a critical issue that’s not received enough attention from stakeholders. (Representational image via Unsplash)

And how to get clients to pay up and pay on time.

Engineering the viral: The science behind meme marketing

The post quickly went viral, with more than 273K views and 4.6K likes on X (Twitter). (Image source: News18)

Can viral memes be manufactured? Meme marketing companies would certainly say yes to that question.

When founders become content creators

Comedian Rohan Joshi and The Whole Truth founder Shashank Mehta in an ad for the company.

They double as models, photographers, copywriters and insight miners. Meet early-stage startup founders who are weaving their brands’ stories.