Tag: Festive Marketing

Philips India introduces its latest festive campaign, #HowIndiaCelebrates

The campaign highlights how the products facilitate personal care rituals that contribute to overall well-being and foster a sense of belonging during such special occasions. The campaign encourages women to confidently embrace their own sense of style in this journey.

By collaborating with influencers across Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur, the campaign celebrates the cultural diversity of the nation.

34 percent rely on social media to research on beauty products: Report

Fourteen percent more males plan to buy perfumes this festive season than females. (Representative Image: dole777 via Unsplash)

As per #FestiveFeeling Report 2023, 28 percent are saying that they will buy from a brand they love and prefer, with 19 percent showing interest in buying directly from brand websites owing to more product choices, competitive pricing and trust.

Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sales of LG India grew by 30 per cent with televisions, washing machines and refrigerators. Flipkart sold over 4 lakh units of Apple’s iPhones during this period.

Festive quarter fuel: AdEX to increase by 20% during H2 2023

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

H2 ad spends will be consistently driven by FMCG, travel & tourism, durables, mobiles/telecom, retail, ecommerce, cement, and wires & cables. New categories like electric mobility will be big on advertising.