September 2022 – Page 2

Meet Sai Ganesh – the marketer who turned full-time quizmaster

Sai Ganesh, former head of brand, Dunzo

Dunzo’s former head of brand, Sai Ganesh, shares how he is trying to make quizzes cooler, why he paused his marketing journey, and more.

Exclusive: This is us just getting out of the gates: HCLTech’s Jill Kouri

Jill Kouri, global chief marketing officer, HCL Technologies

Jill Kouri, Chief Marketing Officer, HCLTech, talks about the new brand identity and logo, what it signifies and more

Simply Speaking: Social identity, conformance and acceptance

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.

Moonlighting Debate: Advertising is a profession of many professions!

A former creative chief of a network agency tells Storyboard18, “Advertising agencies shouldn’t lecture on ethics and moonlighting. They are notorious for handling conflicting clients by creating sub-divisions. It’s a mess and everyone has made peace with it.” (Representational image: Ashim Silva via Unsplash)

Adlanders moonlight for money and creativity. Sometimes, agencies have no choice but to let employees take up side-hustles. Here’s why.

CXO Moves: Britannia gets a CEO; Execs in at Gozoop, Samsung, realme, Rediffusion, Mindshare, CavinKare, JetSynthesys

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image via Unsplash)

All the key executive moves in the world of brands.

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

Bookstrapping: The Shortest History of India by John Zubrzycki

The author believes that India's proudest achievement has been its unbroken record as a liberal democracy; over seven decades it has successfully conducted 17 general elections and many state elections. The book also questions whether this is enough.

Let’s salute the author for attempting this extremely difficult book, which is also ridiculously easy to have an opinion on. Bookstrapping Rating: 4 stars

Nestle to invest Rs 5000 crore by 2025 in capacity and brand building in India: CEO Mark Schneider

The company has also been dialing up its sustainability efforts to address the many challenges it faces today, with a focus on the new bottom-line - People, Planet, Profits.

It is Schneider’s first global market visit since the Covid-19 pandemic hit.

Clutter-breakers: Cleartrip’s guerilla-esque ad that uses QR codes and print

Snapshot of ClearTrip's interactive print advertisement

The OTA makes good use of QR code tech and traditional media to break festive season ad clutter. Here’s how.

Thums Up unveils new ad campaign ahead of ICC Men’s T20 World Cup 2022

Jasprit Bumrah, Indian cricketer featured in ‘StumpCam’ campaign

The campaign, which features cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, is promoting how fans get access to match moments, straight from the pitch.