September 2022 – Page 3

News18 India leads the show yet again

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

75% of brands have been advertising on mobile game apps for more than a year: InMobi

Representational image via Unsplash

The Mobile Game Advertising 2022 report says 3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement

Influencer Marketing Mavericks: Clout Talent, Pocket Aces

Team Clout Talent

After its talents’ success on streamers, Pocket Aces set up Clout Talent to address a very specific need.

India has a confidence that we don’t see elsewhere, KPMG’s Isabelle Allen

"Environmental, social, and corporate governance (ESG) is a big trend which is impacting both the companies and the consumer. It is important to understand how sensitive consumers are or will be to the ESG agenda," says Allen.

Allen talks about key consumer trends, new tech tools and the potential of social commerce

Manish Tiwary on Amazon India’s big festive campaign

Manish Tiwary, Country Manager and VP, India Consumer Business, Amazon

In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of ‘Amazon Se Liya’ campaign and how it brings out the brand’s purpose.

Is it sextech brand IMBesharam’s phata-poster-nikla-hero moment?

(Left) Raj Armani, co-founder of IMBesharam (Right) Shweta Sangtani, Aashish Mehrotra, and Tanisha RK, co-founders of Sangya Project

Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.

Over 70% of Bharat users likely to make purchase online this festive season: Sharechat

As per the survey, around 44 percent of Bharat’s purchase decisions are influenced by social media. Additionally, discounts and offers are major factors that influence 49 percent of Bharat’s purchase decisions. (Representational image via Unsplash)

The report is based on an online survey among 2,843 ShareChat users aged between 18 and 40 years.

Life and times of Maruti Suzuki in India

Maruti Suzuki Jimny - the modern Gypsy, to be launched in India soon.

A close look at Maruti Suzuki’s successful run over the years in the Indian auto industry.

Deepender Rana and Soumya Mohanty on Kantar’s BrandZ India Report

Soumya Mohanty, managing director, Insights Division, Kantar and Deepender Rana, executive managing director, Insights, South Asia, Kantar

According to the report, Tata Consultancy Services (TCS) is the most valuable Indian brand in 2022. Listen in to know more.

Adobe India’s Anindita Veluri thinks India is a sachet-style economy

Anindita Veluri, Head of Marketing, Adobe India

The marketing chief dives into the market opportunities, challenges, metaverse, web 3.0, and more.