Tag: Maruti Suzuki

Maruti Suzuki goes beyond mileage focus; new marketing chief Partho Banerjee reveals the auto major’s strategy

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content.


The auto giant’s new senior executive officer – marketing and sales, Partho Banerjee talks about how data analytics, precision targeting and AI will be shaping the future course of Maruti’s campaigns.

Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends

According to Banerjee, by combining strong data analytics with a customer-centric approach, the brand can optimise campaigns and reach customers through the right channels with the right content.


Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.