Tag: Kantar

Metrics for assessing brand value have evolved post Covid: Deepender Rana

“It has been India’s decade. Our GDP has almost doubled with an 82 percent growth, while the world GDP has grown at 30 percent. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy,” said Rana.

Pre-Covid, factors like purpose held less prominence, but now, sustainability has emerged as a robust building block of brand equity, important for both demand and pricing power.

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.