Tag: News

Patanjali Foods shares fell over 3 percent; despite ‘no threat’ assurance following SC crackdown on Patanjali Ayurved

At the April 10 hearing, the Supreme Court also rejected the second affidavit of apology submitted by Patanjali and the bench warned them to be ready to face action in the contempt case. Justice Kohli said, "Why should we not treat your apology with the same disdain as shown to the court undertaking? We are not convinced..." (Image source: Moneycontrol)

An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make “misleading claims” in advertisements for its medicines.

Debate on news data may soon conclude as BARC meets MIB on Dec 19

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

Print advertising gains momentum in H1 2023; brands seen boosting festive ad budgets by up to 15%

As per TAM numbers for the first half of the year, the top sectors dominating the print advertising landscape in the first half of 2023 came from diverse interests. The education sector claimed the lead with a substantial 19 percent share, emphasising its commitment to reaching a wide audience. Following closely, services and auto industries secured the second and third positions with 16 percent and 11 percent stakes, respectively.(Representational image via Unsplash)

Between January and June 2023, a total of 51,000 advertisers with 67,000 brands exclusively advertised in print.

News18 India leads the show yet again

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.

Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom

Overall, I think everyone is much happier. Conversations have become easier because one knows now where the genre stands. It has become much easier for a planner or an advertiser to make choices and select what works for them, says Kumar.

Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.