Ratings – storyboard18

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.

Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media

Finally, it’s about understanding the consumer decision journey that will form the base of all recommendations, says Roy.

Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.