Tag: Starcom

Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom

Overall, I think everyone is much happier. Conversations have become easier because one knows now where the genre stands. It has become much easier for a planner or an advertiser to make choices and select what works for them, says Kumar.

Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.