September 2022 – Page 4

The rise and perils of employee influencers and founder brands

Is the pursuit to build personal brands and the race for clout clouding platforms? (Representational image: Austin Chan via Unsplash)

Corporate India and the professionals from the advertising industry are expressing their opinions like never before. However, there are attendant perils.

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?

In conversation with IKEA India’s Anna Ohlin

Anna Ohlin, Country Marketing Manager, Ikea India

Ohlin the brand’s latest brand campaign ‘Ghar Aa Jao’ and more

ResMed hopes its rap track can help Indians sleep well

People are often unaware about sleep issues. There is a need to create awareness about the importance of sleep and sleep-related disorders. (Image: A still from ResMed's ad)

With a campaign featuring singer and rapper Baba Sehgal, the brand wants to change the way we treat sleep disorders.

Max Life Insurance ropes in ‘Hitman’ Rohit Sharma and wife Ritika Sajdeh as brand ambassadors

(L-R): V Viswanand (deputy MD), Ritika Sajdeh, Rohit Sharma and Rahul Talwar

Sharma and Sajdeh will make their first appearance as a couple on-screen

Throwback: For the love of your wife – The Prestige cooker ad

Raja Bundela was an upcoming actor at that time, and this commercial went a long way to give him recognition. He even opined that women would walk up to him and compliment him, “Pati ho to aisa”.

Today, ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkar’ seems outdated, sexist even, but it’s one of the most memorable taglines ever written.

Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar

Tank-ed: SUGAR's founder and Shark Tank judge Vineeta Singh makes a bizarre and seemingly forced appearance in this ad. Shark Tank hangover, perhaps?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

CXO Moves: Execs move up, in and out at Bacardi, Ogilvy, Bisleri, Havas, Mindshare, and more

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image: Sabrina Wendl via Unsplash)

All the key executive moves in the world of brands.

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.