September 2022 – Page 5 – storyboard18

Bookstrapping: ‘Portrait of an Unknown Woman’ by Daniel Silva

Daniel Silva has authored twenty-five novels, including very popular ones like The Other Woman, The New Girl, Moscow Rules, The Defector, The Rembrandt Affair, Portrait of a Spy and The Order.

All entertainment requires a leap of faith and an emotional connection to the creator’s art. Bookstrapping Rating: 3.5 stars.

Exclusive: Manish Tiwary wants the whole country to say ‘Amazon Se Liya’

"As we move towards this goal of the $5 trillion economy, I think we have a few things which make me personally very optimistic. One is the age profile, the income profile and, more importantly, the spirit of entrepreneurship and the resilience which all of us, as consumers and as professionals, have," says Amazon’s Manish Tiwary

The e-commerce juggernaut’s country manager for India gives us the inside view of the brand’s festive season campaigns.

Roger Federer – a legacy in ads

A still of tennis legend, Roger Federer

Memorable ads featuring tennis legend Roger Federer who announced his retirement from the sport this week.

Will the festive season continue to ride on the revenge spending wave of 2021?

The festive season will definitely be similar to last year and better than 2020 as well as 2019 in terms of consumer spending. (Representational image via Unsplash)

A 15 to 20 percent jump in festive advertising spends over 2021 is expected.

Sumanto Chattopadhyay to retire from 82.5 Communications

Sumanto Chattopadhyay, chairman & chief creative officer of 82.5 Communications

Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.

Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’

In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser has launched its FIFA World Cup campaign in more than 70 countries, the most in the brand’s 146-year history.

Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness

News18 widens lead over competition between Week 33-36

Representational image via Unsplash

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

Will Dentsu Group’s ‘One Management Team’ fix its image crisis?

(Representational image via Unsplash)

As the Japanese ad network drops the international CEO role, industry insiders tell Storyboard18 that the company is complicating its ‘transformation’ strategy.

Cadbury Dairy Milk wants consumers to find new moments of happiness

The latest Cadbury Dairy Milk commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone. Image: A still from the ad.

The commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone.

Going to build our technology, engineering hub out of India: Criteo’s Brian Gleason

"Criteo makes roughly a billion dollars in overall revenue and India is certainly in the top seven of our markets," says Gleason.

The chief revenue officer of Criteo talks about the potential of the open web and the India market.