Month: September 2022

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.

Influencer Marketing Mavericks: ‘Our artists are our greatest currency,’ say The Girlfriend Box’s founders

Shubham Singhal and Vaibhav Pathak, founders of The Girlfriend Box (left), pictured here with influencers Ronit Ashra and Karan Kundrra. The founders talk about how an influencer agency works, the disruptions and the challenges in the industry and what it takes to handle influencers, their content and their followers.

Shubham Singhal and Vaibhav Pathak on what it takes to manage influencers.

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

How Starbucks is brewing Web3 experiences for customers

As one of the first companies to integrate NFTs with a loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees). (Representational image via Unsplash)

Starbucks Odyssey experience will offer rewards members the ability to earn and buy digital collectible stamps (NFTs).

Storyboard18 x Momo Media: Let’s Talk – Mascots In Indian Advertising

The latest mascot that's got the marketing community buzzing is a sleepy, cheeky owl for a D2C coffee brand. But before the owl with an attitude hit us with its sass on digital screens, brand mascots dominated ads from billboards to our telly screens for decades.

From Asian Paints’ Gattu and Amul’s moppet to Vodafone’s Zoozoos, we explore the charm of mascots in Indian advertising in this episode of Let’s Talk  – a Storyboard18 and Momo Media collaboration.

Neither an agency nor a production house. What are they?

The evolution of content marketing has created a new ecosystem of strategy-driven content startups that are working for brands across sectors from FMCG to entertainment. (Representational image: Nick Fewimgs via Unsplash)

A new ecosystem of content startups has emerged. Here’s how they’re rolling in brands and taking on big agencies.