Tag: Pranay Swarup

Neither an agency nor a production house. What are they?

The evolution of content marketing has created a new ecosystem of strategy-driven content startups that are working for brands across sectors from FMCG to entertainment. (Representational image: Nick Fewimgs via Unsplash)

A new ecosystem of content startups has emerged. Here’s how they’re rolling in brands and taking on big agencies.