Category: Gaming

Deepak Chahar’s fantasy app TFG doubles up campaign budget before IPL 2024

Deepak Chahar and his with his wife Jaya Chahar, started a sports tech enterprise named JCDC Sports in 2023. This venture introduced a fantasy sports gaming platform called TFG (Trade Fantasy Game).

In an interaction with Storyboard18, Deepak Chahar talks about their new brand campaign around IPL, pushing marketing budgets, impact of GST and more.

Digital content enabler UniPin joins as Krafton’s distribution partner

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

UniPin will empower BGMI players to conveniently top up their in-game currency UC (Unknown Cash) and enhance the overall gaming experience.

Published
Categorized as Gaming Tagged

Microsoft-backed LinkedIn to introduce gaming on the platform

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023. The introduction of gaming experiences is to help the platform boost engagement and excitement.

Published
Categorized as Gaming Tagged

IPL 2024: Dream11 targets big growth with new campaign; can it repeat last year’s 55 mn user haul?

"While there might be a brief lull after the World Cup, cricket consumption, particularly T20s, shows no signs of slowing down. Viewership numbers suggest a strong season ahead,"said Mudaliar

Dream 11 just launched the ‘Team Se Bada Kuch Nahi’ campaign for IPL 2024, featuring a long line of celebrities from Rohit Sharma to Suneil Shetty. Together with another campaign starring Varun Dhawan and Kareena Kapoor, Dream11 hopes to add new users while hyper-engaging existing ones on the fantasy platform.

43 percent of real-money gamers from non-metros: Meta report

The summit was attended by the country’s biggest gaming brands that shed light on the use of innovative cutting-edge technologies such as AI that has helped them drive growth for their business. They also highlighted the top trends shaping the gaming industry in India right now. (Image source: Unsplash)

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

Published
Categorized as Gaming Tagged

Krafton signs MoU with the Govt of Gujarat and TransStadia Technologies

More recently, KRAFTON India also hosted BMPS 2023 (BATTLEGROUNDS MOBILE INDIA PRO SERIES) in Ahmedabad, a collaborative effort by KRAFTON and the city of Ahmedabad to foster the growing gaming ecosystem. (Image source: Unsplash)

This collaboration is set to stimulate the technology, gaming, and esports ecosystem in Gujarat.

Published
Categorized as Gaming Tagged

Nazara Technologies earmarks Rs 830 cr for global expansion; eyeing mergers, acquisitions in adtech, gaming, esports

Following a recent fundraise of Rs 760 crore via a preferential allotment that attracted marquee investors such as Nikhil Kamath, ICICI Prudential MF and Plutus Wealth Management among others, Nazara is poised for significant expansion in the coming years, it stated. (Image source: Moneycontrol)

Nazara Technologies is identifying opportunities within gaming, esports and adtech with a focus on established gaming IPs/studios and also those advancing in cutting-edge technologies like web3, Virtual Reality, and AI.

Published
Categorized as Gaming Tagged

Nishchay Malhan aka Triggered Insaan receives Best Creator In Gaming Category award from PM Modi

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. There are a total of 200 nominees vying for the inaugural award. (Images sourced via LinkedIn and X)

Malhan shared that an award in the gaming category is a big recognition, positively welcomed as gaming is finally receiving the spotlight it deserves.