Sidharth Rao and Madhu Sudhan launch mar-tech services venture, Punt

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

The company aims to target the $100 billion digital services opportunity at the intersection of marketing and technology.