Tag: YoungGuns

ITC’s Minakshi Handa: There is a need to embed Generative AI in early stages of creative journey

Minakshi Handa, vice president - marketing, ITC Personal Care, stated, "I think young talent are the ones who are really creating the change. And, we really need to empower and celebrate such change agents. My message to them is, first, be authentic and original. Second is, be brave and take risks. Third I would say collaboration. Because collaborating with others will also enable them."

Minakshi Handa, vice president – marketing, ITC Personal Care, says AI and Generative AI bring value to the table and integrating them in the initial stages of the journey is leading to faster turnaround of creatives.

Schbang’s Rayomand Patell: Your mind is the single best intelligence

Rayomand J Patell began his career at Everest Young & Rubicam, and went on to work across SSC&B Lintas, Contract India, Havas Worldwide and Idealake Information Technology Pvt. Ltd.

Rayomand J Patell, chief creative officer and chief integration officer, Schbang mentioned, “ I sincerely believe that you gotta use your own mind first and use AI as a tool to generate what you are seeing inside your head and bring that to life on screen or in print.”

Mindshare’s Amin Lakhani: AI will not be AI without human intelligence

Amin Lakhani, chief executive officer - South Asia, Mindshare, said, "If you look at the opportunities in India, everything is 2X or 3X of what the global averages are. Therefore, there is massive opportunity, whether it is in classical creative, whether it is addressable creative, whether it is fast moving content, you name it, and there are ample opportunities."

Amin Lakhani, chief executive officer – South Asia, Mindshare, said, “I think AI is a great enabler for what humans can achieve, and process. But, there is no match to human creativity, human emotions, and human connection.”

Pooja Sahgal and Shriram Parthasarathy share insights on creativity and marketing post Covid

Shriram Parthasarathy (left), head - digital media marketing and social media marketing lead - India, at Microsoft and Pooja Sahgal (right), CMO and R&D Head at Raymond Consumer Care

Pooja Sahgal, CMO and R&D Head at Raymond Consumer Care and Shriram Parthasarathy, Head – Digital Media Marketing and Social Media Marketing Lead – India at Microsoft talk about creativity during Storyboard18 YoungGuns.

India is going through a huge creative revolution: Diageo’s Amitabh Pande

Let’s build the brands, let’s create content in the direction of the world we want to build and leave behind for our children. - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India advices platforms like Storyboard18 YoungGuns to use creativity for good towards inclusion and progressive marketing.

YoungGuns Class Of 2023: EssenceMediacom’s Kanishka Tandon and Priyanka Shanbhag

Priyanka Shanbag (left) has been a part of the media team that works on Ariel’s multi-award winning #ShareTheLoad campaign. To satisfy her creative instincts, Kanishka Tandon (right) manages an Instagram handle for her mother called “Flavours & Aromas” to amplify her love for baking,

Find out why Kanishka Tandon and Priyanka Shanbhag are YoungGuns with purpose and passion.

India is going through a phase of creative confidence: Diageo’s Amitabh Pande

"India is the capital of creativity." - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India shares his bullish views on India’s creative industry, Storyboard18’s YoungGuns, YoungGuns all around the globe and more.