Month: August 2023

Glance teams up with Jackie Shroff for new ad campaign

The campaign encourages Indians to embrace Glance’s smart lock screen that has over 200 million active users in the country already. (Image sourced via Jackie Shroff's Instagram - @apnabhidu)

In a series of fun videos, Jackie Shroff in his full Jaggu Dada style introduces Glance smart lock screen and explains how it transforms user experience by presenting everything directly on the lock screen, eliminating the need for tedious searches and clicks.

Wardwizard Innovations appoints Tarun Sharma as president – marketing and branding

Tarun Sharma held the position of head of strategic marketing for enterprise business (B2B) at Vodafone Idea, where he played a role in establishing Vi Business as a preferred partner through strategic marketing programs.

In his new role, Tarun Sharma will spearhead the organisation’s strategic market planning and adopt an all-encompassing approach towards achieving unmatched effectiveness in marketing endeavours.

Finfluencer scams back in action: Use fake messaging to lure consumers

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

A few finfluencers have been under scrutiny for using fake screenshots of inflated and wrongly depicted profits to lure consumers into buying their finance courses and Telegram channel subscriptions.

Nazara Tech soars 8% on fundraising plans

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

This is the second time in two months that the company has opted to raise capital. In July, the company decided to raise funds through the issue of equity shares.

Zee Entertainment share drops 1% as Quant Mutual Fund offloads stake

Zee Entertainment stock has given a return of 36.07 percent over the last six months. (Representative image by Maxim Hopman via Unsplash)

Zee Entertainment stock has given a return of 36.07 percent over the last six months. The benchmark Nifty50 index has given a return of 11.81 percent over the same duration.

Google brings its generative AI search experience to India

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google is also introducing a slew of India-focused features within the AI search experience including voice input, language toggle, and the ability to listen to the responses.

Zoo Media appoints Satya Koniki as Head of Global Delivery

Satya Koniki's His previous work includes establishing Microsoft Ad-Support Centers in Costa Rica in 2022 and four WPP Hubs globally within a year for Team Nokia in 2010.

Satya Koniki’s role involves overseeing operations worldwide, beginning with Indian centres and later expanding to different regions.

InMobi: 54 percent Indian consumers prefer hybrid shopping

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

As per InMobi’s annual festive trends report, 84 percent have increased their online shopping budgets compared to last year.