Tag: The Visionaries

Visionaries by Storyboard18: Celebrating the Pioneers of Marketing

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

The Visionaries to be felicitated in Gurugram on October 27. The keynote address is by Suresh Narayanan, Chairman and MD, Nestle India.

 

Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker

“Clarity of thought is extremely important. If I were to put it down simply, it is to have a level of vision or a direction for the brand. To be able to have the ability to look for new trends, experiment and create new rules for the brand. To be constantly agile and adapt to changes and requirements which are different and experiment where required are the key factors in today's world to be successful," stated Ajay Gupte, CEO - South Asia, Wavemaker. (Representative Image: Paul Skorupskas via Unsplash)

Media maven Ajay Gupte on what it takes to be innovative.

Visionary marketers possess knowledge, conviction and the ability to inspire: Joseph George, Quotient Ventures

Marketers who succeeded in inspiring people both within the team, or agency partners, are the ones who got better work out. (Representative image by Clark Tibbs via Unsplash)

Joseph George, founder and group chairman, Quotient Ventures, believes that visionary marketers almost always ensure that the people working on the brand, both internal and external, know why they’re doing what they’re doing.

Marketing can have phenomenal impact on society: Niti Kumar, Starcom

Marketers who can really clearly define short term as well as long term goals internally within their organizations, externally, to partners like agencies or like publishers and so on, and even to sales teams, dealers, etc. (Representative image by james Healy via Unsplash)

Starcom’s chief operating officer Niti Kumar on the impact of a visionary marketer.

Marketing cannot be run by pure common sense alone: MullenLowe Lintas’s Subbu

Visionary marketers devote a lot of time regularly to read about an emerging topic, take mentoring sessions from subject matter experts, read white papers on potential applications and so on. I have learned a lot from such people. (Representative image by Randi Tarampi via Unsplash)

MullenLowe Lintas Group’s Subramanyeswar S on what it takes to be a visionary marketer.

Consistency is a visionary marketer’s paramount quality: Yatin Balyan, Omnicom Media Group

Through consistency, visionary marketers are able to create an ecosystem where marketers believe in innovation, analysis and risk taking thereby creating the power to influence purchasing decisions. (Representative image by Nathan Dumlao via Unsplash)

What’s key is the consistency of delivering on objectives of brands and business, not just for a short time.

Visionaries build brands for life: Aditi Mishra, Lodestar UM

A visionary marketer has a holistic approach to the brand or the portfolio of brands that they manage because they are not just looking at the short term of sales, they are really looking and building brands for life.

Leading media investments company Lodestar UM’s Aditi Mishra on what it takes to be a Visionary marketer.