Myntra, has announced the onboarding of young actors Khushi Kapoor and Vedang Raina as the new brand ambassadors for FWD, fashion experience tailored for Gen-Z on the platform. As part of this association, the actors will be seen in a campaign film, playing the role of effortless trendsetters.
Khushi Kapoor and Vedang Raina are all set to make their much-awaited acting debut. By onboarding Khushi and Vedang to be the faces of FWD, Myntra aims to strengthen its bond with the Zoomers, further strengthening FWD as the go-to destination for the latest trends and fashion experiences.
Speaking of the onboarding of Khushi Kapoor and Vedang Raina as FWD’s brand ambassadors, Vijay Sharma, senior director – marketing said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. We are thrilled to have the young trendsetters – Khushi Kapoor and Vedang Raina – as the faces of FWD. Their fresh and bold fashion choices, ‘with-it’ attitude, youthful aesthetic and authentic representation of Gen-Z’s fashion expectations make Khushi and Vedang the perfect ambassadors for FWD.”
Speaking on her association with FWD, Khushi Kapoor, said, “I am super excited to be a part of Myntra FWD and it couldn’t be more fitting as my first-ever brand endorsement. FWD is built on the core principles of freshness, individuality, and trendiness, and these are the tenets that perfectly encapsulate the essence of fashion as I perceive it. Myntra is at the forefront of driving fashion-tech fusion for an immersive shopping experience, and FWD is an extension of that. I look forward to connecting deeper with my fans that share the mutual admiration for all things fashion through this association.”
Adding on, Vedang Raina, said, “Fashion is a relatively simple but a strong way for people to express their true selves. A unique offering like FWD is enabling millions of Zoomers to unlock their personal sense of style, giving them more confidence to be their authentic selves. I am thrilled to join Myntra’s squad of brand ambassadors and look forward to a stellar association where individuality is celebrated.”