Google announces 30000 layoffs from ad sales division post new AI innovation

The new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.

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  • Storyboard18,
 | December 26, 2023 , 3:15 pm
The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)
The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

Amidst all the layoff news, Google has now added 30000 employees to the running tally. The tech giant is planning to let go of 30000 employees from its ad sales unit after its recent advancements in artificial intelligence said president of the Americas and global partners Sean Downey last week. As per a news report, new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.

This AI-powered innovation called Performance Max was launched in 2021 by Google. Through updates and inclusion of Generative AI-based features, the planner is able to create custom ads.

Advertisers have been rapidly adopting Performance Max to sell ads for Google services like YouTube, Gmail, Discover, Search, Maps, etc.

Earlier this year, Google fired 12000 employees, making the exodus, the biggest in the company’s history.

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