The Content Lab, a digital marketing agency has announced a strategic partnership with Akasa Air. The collaboration is aimed at increasing Akasa’s brand presence and amplifying on the digital front.
The Content Lab will oversee Akasa’s social media marketing, digital initiatives, and content creation mandates. This will increase Akasa’s digital footprint, digital advertising and will make sure that the airline maintains its leadership in the digital sphere.
Belson Coutinho, Co-Founder, Chief Marketing Officer and Chief Experience Officer of Akasa Air, remarked, “I am super excited to partner with The Content Lab as we strengthen our brand and enhance the digital footprint. As we leverage digital technology, our collaboration will help us deliver innovative, quality and engaging content thus positioning Akasa among the most loved brands globally.”
“We are privileged to collaborate with Akasa Air, a brand synonymous with warm, reliable and efficient service. Our team is eager to harness our expertise to enhance Akasa’s marketing efforts and support their continued growth. We look forward to infusing fresh perspectives, creativity, and innovation into the brand, fostering an authentic connection with their consumers,” expressed Vaibhav Mehta, CEO of The Content Lab.