28 organisations write to the European Data Protection Board to oppose Meta’s subscription services

Meta’s subscription privacy model worries organizations as it sets a pay-to-protect precedent.

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| February 19, 2024 , 12:26 pm
Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)
Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

A coalition of 28 organisations, which includes privacy advocate Max Schrems’ team NOYB, the Irish Council for Civil Liberties, Wikipedia Europe and Electronic Privacy Information Centre, in a joint letter, have urged Europe’s privacy enforcers, which is the European Data Protection Board, to oppose the subscription services of Meta platforms that was launched in November 2023.

According to these organisations, the subscription services of Meta platforms make the users pay a fee to shield their privacy. Their argument is that the subscription model could be copied by the other companies.

Read More: Meta’s ad revenue surged 24 percent YoY; touches $38.7 bn in Q4

The 28 organisations also issued a warning that the other companies could follow suit. However, Meta defended its services, asserting compliance with EU regulations by offering customers a choice. That included paying for privacy or consent for targeted advertising.

Meta also stated that the users who opted for ad tracking receive a free service funded by advertising executives.

Read More: Meta to start labelling AI generated content across all Meta platforms

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