Kashmeera Sambamurthy – storyboard18

D’Décor signs Ranveer Singh as the brand ambassador for their new brand ‘Sansaar’…

D’Décor, manufacturer of soft furnishing fabrics has signed Bollywood actor Ranveer Singh to bring the new brand ‘Sansaar’ to the forefront. The new brand is set to transform the landscape of home décor marking a significant step towards conscious living, minimalism, and sustainability. Sanjana Arora, business head of Sansaar by D’Décor, highlighted the brand’s innovative… Continue reading D’Décor signs Ranveer Singh as the brand ambassador for their new brand ‘Sansaar’…

BharatPe elevates its CFO Nalin Negi to CEO

Nalin Negi started his career at American Express, and went on to work across GE Capital Services India and SBI Card. (Image source: CNBC-TV18)

Previously, Nalin Negi led BharatPe as chief financial officer.

Marketing solutions agency Asymmetrique appoints Arunima Singh as chief operating officer

In 2017, Arunima Singh received the Social Media Influencer Award from DMA Asia, Singapore Chapter. In 2018, she was awarded the Distinguished Digital Leader Award by XIME University Chennai and Karunya University Coimbatore.

Arunima Singh will be responsible for overseeing the brand experience and communications business of Asymmetrique.

Leo Burnett India appoints Rajeev Rakshit as executive director

Rajeev Rakshit began his career at Publicis and went on to work across Everest Brand Solutions Y&R, HMV Saregama India, McCann Erickson, L&K Saatchi and Mediology Software.

Previously, Rajeev Rakshit led Thinking Folks Brand Solutions as chief executive officer and managing partner.

NIC Ice Cream appoints Madison Media Ultra as Media AOR

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.

Shivani Tiwari joins AJIO as head of growth and digital marketing

Shivani Tiwari began her career at Planning Commission of India, and went on to work across Delhi 2010 Commonwealth Games, Madison Communications, GroupM and Google.

Previously, Shivani Tiwari led Flipkart as a growth marketer.

Gatorade unveils it’s new turf at Delhi’s Chandni Chowk to inspire active lifestyle

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data.

Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

L&K Saatchi & Saatchi elevates Snehasis Bose as group chief strategy officer; appoints Ekta Relan as chief strategy officer

Snehasis Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Ekta Relan She joins L&K Saatchi & Saatchi after a stint as Chief Strategy Officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. (From left to right: Snehasis Bose and Ekta Relan)

Together, Snehasis Bose and Ekta Relan will collaborate to enhance the agency’s strategic initiatives.

BYJU’S shareholders approve the rights issue

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

Company receives independent scrutinizer report to proceed with formalities.

Conversational AI: The Next Big Thing on WhatsApp?

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Image source: Unsplash)

The ability to chat with an intelligent digital assistant right within your WhatsApp conversations – an assistant that can understand and respond to your messages with human-like coherence and contextual awareness. This is the tantalizing prospect that generative conversational AI promises to deliver, writes Pawas Jain.