Kashmeera Sambamurthy – Page 2

Byju’s India CEO Arjun Mohan steps down

In January 2023, Arjun Mohan had resigned as the chief executive officer of upGrad, and he succeeded Mrinal Mohit as Byju's India CEO. (Pictured above: Arjun Mohan, CEO, Byju's) (Image source: Moneycontrol)

Arjun Mohan will continue to serve as an advisor to the edtech company.

CXO Moves: Exec movements across L’Oréal India, FCB India, Wipro, Kellanova among others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Daryan Shamkhali via Unsplash)

Executive moves in the world of brands and agencies.

Global elections: Meta claims to have 40,000 people working on safety and security

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Meta claims to have developed a comprehensive approach to elections on its platforms like Facbeook, Whatsapp and Instagram over the years.

Why should laundry only be the woman’s responsibility?, asks Mukta Maheshwari, CMO, P&G India

Mukta Maheshwari’s home situation somewhat relates to the campaign, which aims to foster a culture of equal ownership and accountability of household responsibilities between men and women.

In her first interview with Storyboard18 in her new role, Mukta Maheshwari says that nine years ago when P&G started #ShareTheLoad campaign, 75 percent of men felt that doing the laundry was a woman’s job. Today, only 25 percent think so, as per P&G. That’s good progress, but is that enough?

Modi’s Gen Z masterstroke: PM creates social media buzz with gamers days before Lok Sabha polls

Adding to the buzz, many top gaming creators have proudly pinned their images with the PM on their social media profiles. So much so just after a 2.36 minutes teaser.

Prime Minister Narendra Modi’s engagements with top creators and gamers has fuelled social media frenzy and highlighted his strategies to connect with Gen Z voters ahead of elections.

It’s not just balance. It’s a larger control on the narrative of your life: Subin Sivan of Cargill India

According to Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, "I think balance in life doesn't just come from intent alone. Almost everyone I know intends to have a good balance, but it requires one to actually build positive habits on a daily basis in a disciplined way. Making time for people and things that matter in life requires discipline so that you're in control of one's life."

Subin Sivan, marketing and commercial excellence leader, Cargill’s Food Solutions Business in South Asia, said, “OTT platforms today are almost at 34 percent-35 percent penetration. That’s more than 400 to 450 million households in India.”

Criteo elevates Mohit H Chablani to head of brand activation, India

Mohit H Chablani started his career at Intelenet Global Services, and went on to work across Euclid Infotech Services, Aujas Networks, Media.net, ZEDO, Gameloft and mCanvas. (Representational image via Unsplash)

Previously, Mohit H Chablani led Criteo as head of sales – enterprise India.

Bookstrapping: The Man Who Avenged Bhagat Singh by Abhijeet Bhalerao

Traitor Phanindra Nath Ghosh was an important member of the armed revolutionaries. What made him turn informer against Bhagat Singh?, questions Reeta Ramamurthy Gupta. (Image source: Amazon)

There is a section in the book, in which Baikunth Sukul is reading Gandhiji’s criticism of the train bombing (carrying Viceroy Irwin), done by the armed revolutionaries. This article plunged a dagger at the hearts of all those Indians who had picked up guns and knives, as the tools to win freedom! Gandhian philosophy was firmly opposed to violent means, writes Reeta Ramamurthy Gupta.

Kraft Heinz’s Irina Rodina joins Bacardi as senior vice president – marketing strategy and operations

In her new role, Irina Rodina will drive strategic alignment and marketing transformation with global CoE in media and partnerships, customer marketing, strategy, insights and data analytics, innovation, planning, capability, brand homes.

Previously, Irina Rodina led The Kraft Heinz Company as chief marketing officer, Northern Europe.

FCB India appoints Ashima Mehra as CEO

Ashima Mehra joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and enhancing market presence.

As FCB India’s new CEO, Ashima Mehra will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.