Note to readers: Storyboard18’s Share The Spotlight aims to highlight inspirational stories of women who continue breaking barriers and setting the precedent for other women marketers, entrepreneurs and communication specialists.
The initiative aims to kick off a movement where people from across these communities step up and share their spotlight with other women. They could be women in their team or any other team, a new group or previous one, from a past workplace or the current one.
Share The Spotlight calls on us all to come out and share words of praise and encouragement for each other, appreciating and acknowledging the contributions of so many people who make businesses, brands and workplaces better. Learn and understand how to face challenges and seize opportunities while bringing along others on the path to progress.
This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. Together we rise.
“One of the biggest professional challenges has been starting my career in my early twenties. While the youthful energy and fresh perspective were assets, establishing myself and proving my merit took significant effort. Age, unfortunately, can sometimes be a hurdle, and I often had to demonstrate my capabilities by going above and beyond. Building trust took extra work, as preconceptions about younger generations can be ingrained, ” says Ramya Ramachandran, Founder & CEO, Whoppl.
“However, these challenges fuelled my resilience. I remained focused on the long game, on building something substantial and innovative. Surrounding myself with a team of like-minded individuals who shared my ambition and hunger for growth proved invaluable. Together, we create a powerful synergy, ” she adds.
Read More:#ShareTheSpotlight: Ghazal Alagh puts the spotlight on three women entrepreneurs
For Ramachandran, her biggest achievement has been launching Whoppl – a content-to-commerce company. “They embody my passion for diversification and exploration – constantly identifying new territories to venture into and conquer,” she says.
When it comes to female role models, Ramachandran shares the spotlight with Shamika Haldipurkar, Founder, D’you skin care. She says, “”Shamika has built a fabulous brand – not only is the product incredible , but the branding and brand are also great. Her journey is also unique; a lawyer turned entrepreneur who is sustainably growing a D2C brand, and that is very impressive. She has innovative and high performing formulas with great ethical packaging. Those are some strong community building activities that I admire. I love her product and use it religiously, so for me, when a brand is cool and delivers, it’s a bonus.”
Know anyone you’d like to share the spotlight with? Join the movement, give them a shout-out on LinkedIn and tag Storyboard18 so we can take it forward.