Indrani Bose – storyboard18

1% Club unveils new campaign on financial literacy with Sharan Hegde and Viraj Ghelani

The brand film conceptualized by Bare Bones Collective features Finance with Sharan and Viraj Ghelani and depicts the country's working population.

1% Club’s “The Great Escape” sees Sharan and Viraj in a familiar corporate office filled with unfamiliar comic twists.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

Skechers signs cricketer Ishan Kishan as brand ambassador

Ishan Kishan shared his enthusiasm about the partnership, saying, "I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone."

Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections.

Multimedia brand, WOLF BREAD launches animation studio in Mumbai

What began as an endeavor to introduce a fresh aesthetic to its music video campaigns has now evolved into a full-fledged animation studio.

Following its involvement in animation and CGI for music videos, WOLF BREAD recognized the growing demand for high-quality animation services.

EXCLUSIVE: Elections will drive exponential growth in news viewership: Havas Media’s Uday Mohan

Uday Mohan, Managing Director, Havas Media India states that News genre will have exponential growth in viewership. There is a healthy mix of viewership in the country with Hindi language at 31 percent & regional language at 36 percent in terms of news viewership. This is other than 450 million reach through digital news platforms.

In an exclusive interview, Uday Mohan, Managing Director, Havas Media India, shares his views on advertising during elections and IPL.

Tata Motors reports 8 percent rise in total global wholesales at 3,77,432 units for Q4 FY2024

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

Global wholesales of Tata Motors passenger vehicles, including electric vehicles, in Q4 FY24 were at 1,55,651 units, higher by 15 per cent as against Q4 FY23, as per reports.

From eyeballs to dollars: Monetization is the next wave of innovation for Streaming Platforms

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

India’s TV industry which reaches 700 million viewers garners subscription revenue of ~$5 billion – that is a mere $7-8 per user per year, writes Siddharth Jhawar , General Manager, Moloco India.

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.