Indrani Bose – Page 31

Brands get on the “no mush” agenda on Valentine’s Day

MyMuses's ad film fuses humor into its campaign and questions outdated love norms with its "Modern Love Needs Modern Solutions".

These days, ChatGPT is writing better love notes and brands are also getting on a ‘no mush’ agenda.

iCubesWire appoints Nivedita Dwivedi to lead business development across West and South India

With over 10 years of experience in the ad-tech sector, she has navigated various roles across client servicing, sales management and business development, with emphasis on media planning and affiliate marketing.

In her new role as Senior Business Director, she will be in charge of harnessing iCubesWire’s advanced ad-tech mobile marketing platform to deliver cutting-edge solutions to clients in the West and South Indian markets.

Body Shop UK gets into insolvency; 2,000 jobs and 200 stores at risk in the UK

The Body Shop’s UK business has fallen into administration, putting more than 2,000 jobs and 200 stores at risk in a further blow to Britain’s shopping districts, as per Bloomberg.

Aurelius, which also owns sportswear chain Footasylum and Lloyds Pharmacy, bought The Body Shop from Brazilian cosmetics conglomerate Natura & Co., which had owned the brand since buying it from L’Oreal in 2017.

Why FADA boss thinks India’s EV market needs a recharge

The India EV market experienced an increase. (Image sourced from CNBC)

Tata Motors has attributed the price cut to reduced battery cost, the benefit of which it has passed on to the consumer

Saffola Honey unveils new packaging on Sundarbans Day

The new campaign aims to generate excitement and anticipation surrounding the new Saffola Honey Active pack, which embodies the brand's promise of natural and unadulterated honey sourced from forests and pristine regions including Sundarbans.

The brand has also unveiled an immersive CGI video as part of its campaign.

Indifi Technologies appoints Jasmeet Arora as chief growth officer

Jasmeet will lead the growth of the company, responsible for business expansion, collaborations, revenue, and employee engagement.

Indifi has been strengthening its leadership team to spearhead its mission of providing tailored financial solutions to the MSME sector

Dream11’s parent company appeals with NCLAT against NCLT’s recent order

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The insolvency petition, initiated by the resolution professional of Reward Solutions, had in NCLT alleged that Sporta defaulted on dues amounting to Rs 7.61 crore.

Cash-strapped SpiceJet delays salaries of many employees

The delay in salaries, as well as in depositing the money due to pension funds and taxes deducted from the salaries, has come at a time when the airline owned by Ajay Singh is considering layoffs. (Image source: Moneycontrol)

Salaries have been paid to over 75 percent of the employees and that the pension fund dues will be deposited in the “near future”.

Global luxury industry surges to US$347 billion; India makes significant contributions: Reports

The growth was attributed to the strategic integration of technology, particularly GenAI, which facilitates personalised customer experiences and real-time support.(Representative Image: Hannah Morgan via Unsplash)

This year’s report highlights six Indian luxury companies that specialise in vertically integrated jewellery and are amongst the top 100 global luxury goods companies.

Adani Wilmar appoints Jignesh Shah as new Head – Media and Digital Marketing

In his capacity as Brand Custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.

As the newly appointed Head of Media and Digital Marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil & Food portfolios of the company’s flagship brand, “Fortune” as well as other popular brands.