The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC.
Author: Indrani Bose
Global audio tech major Bose invests in Indian D2C brand Noise
This investment is an attempt to reimagine the future of smart wearables.
Government issues high-risk warning for Samsung mobile users
These vulnerabilities could allow attackers to bypass security restrictions, access sensitive information, and execute arbitrary code on targeted systems
Elon Musk criticizes Diversity, Equity and Inclusion as “propaganda words”
Ironically, Tesla has boasted that underrepresented groups make up the majority of its US workforce.
Rahul Dravid surpasses SRK in cricket World Cup ’23 endorsements
As per a recent TAM Sports report, sports personalities secured the maximum endorsements in the ICC Cricket World Cup 2023.
American Premier League to be live streamed on Jio Cinema
The APL is sanctioned by the ICC and USA cricket board, and will be streamed live on the OTT platform, Jio Cinema at 8:00 PM IST every day of the league.
BCCI plans to launch a Tier-2 white ball tournament ‘similar’ to IPL
BCCI secretary Jay Shah is working on a blueprint for the proposed league, and stakeholders, including potential sponsors, are giving a big thumbs up to the idea.
GOZOOP partners with digital marketing agency Puretech Digital to solidify media performance
GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront.
Women now a big part of Pernod Ricard’s consumer base: CMO Kartik Mohindra
According to the IWSR 2022 report, India is now the number one market globally for whisky, rum, and brandy.
Karnataka elections to the IPL: Here’s what trended on ShareChat in 2023
Regional festivals like Ganesh Chaturthi, and Shivaji Jayanti also garnered significant attention with huge numbers of user-generated content like images, videos, gifs, carousels, and texts being shared.