Author: Kashmeera Sambamurthy

50 Years of Hip Hop | Here’s all about this global ‘phenomenon’, its enduring impact on pop culture, India’s love affair and more

Notably, the genre has found its way into advertising campaigns, where brands use rap music and streetwear aesthetics to appeal to younger audiences, especially the GenZ. Major fashion houses collaborate with rappers and street artists to tap into the Hip Hop subculture's energy and relevance. (Representative Image: Joel Muniz via Unsplash)

Hip Hop’s influence on pop culture remains ever-present. From chart-topping songs to blockbuster movies and television shows, references to Hip Hop are ubiquitous. Notably, the genre has found its way into advertising campaigns, where brands use rap music and streetwear aesthetics to appeal to younger audiences, especially the GenZ.

Nykaa’s marketing head among six executives to quit, CEO takes charge

During the quarter, the company acquired 100 percent stake in Iluminar Media Private Ltd for a total consideration of ₹29.27 crore. (Image source: Moneycontrol)

Among the key exits is the departure of Chief Marketing Officer, Shalini Raghavan, prompting Nykaa’s founder and CEO, Falguni Nayar, to assume direct oversight of this crucial function.

Zoo Media appoints Vishnu Kanth Gokul BJ as head of sales and partnership

In his new role, Vishnu Kanth Gokul BJ will report directly to Pratik Gupta, founder and CEO, Zoo Media ensuring streamlined communication and alignment with the company's overall objectives.

In his new role, Vishnu Kanth Gokul BJ will be responsible for driving strategic growth and fostering valuable partnerships to further expand Zoo Media’s market presence.

Maruti Suzuki Chairman RC Bhargava says growth would not be possible without reorganisation

Shashank Srivastava is transferred from the position of Head – Marketing & Sales to ‘Member Executive Committee’ and Partho Banerjee becomes Head – Marketing & Sales. (Image source: Moneycontrol)

RC Bhargava, the Chairman of Maruti Suzuki India, reassured shareholders that the acquisition of Suzuki Motor Gujarat (SMG) will immediately not make any difference in terms of the production volume, sale volumes, or the cost of the car, but will improve efficiencies.

Airtel introduces self-serve marketing communications platform, Airtel IQ Reach

This self-serve portal will be a one-stop destination to empower businesses, especially emerging businesses, to have full control of their campaign execution. (Image source: Moneycontrol)

Airtel IQ Reach is an intuitive platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans.

Medlife’s Meera Iyer joins SkinQ as CEO and co-founder

Meera Iyer's career includes a tenure as the CMO at BigBasket, during which she significantly expanded the private label business to 25 cities and achieved substantial topline growth. Furthermore, she spent nine years at Unilever, last as the regional brand manager for Dove and Pears.

Prior to SkinQ, Meera Iyer served as the business unit head for the RPSG Group (Dr Vaidya’s), where she steered the brand through a post-acquisition phase and readied it for relaunch.