Category: Brand Makers

Diageo India’s CMO Deepika Warrier quits; Ruchira Jaitly to take over

Deepika Warrier spent 20 years with Pepsico, where she was instrumental in driving strategic development, innovation, brand equity enhancement and resource allocation across a range of beverages, and juice-based drinks.

Deepika Warrier’s last working day at the company is 31 July. Ruchira Jaitly, who currently serves the company as the executive vice president, marketing, will take over as the new CMO from August 1.

Bookstrapping: Uncertainty – how to change your biggest fear into your greatest power by Arie Kruglanski

The author makes a case that securely attached adults are more comfortable with certainty. Hence, they explore more freely and are more adventurous. On the other hand, adults with insecure relationships tend to find solace on stereotypes and prejudices. (Representative Image: Amazon)

In the book Kruglanski writes about hope during uncertain times and empathy as a powerful ingredient of human connection. He also draws an unmissable connection between alcohol consumption and impulsive actions. Rating: 3.5

#ShareTheSpotlight: Header: DDB Mudra’s Vanaja Pillai takes pride in initiative against gender inequity

Vanaja Pillai wants to share the spotlight with her sister Shailaja Singh. “She is important to me because she is family, but more than that she is a constant source of joy and inspiration. Having started her professional career as an exceptional chef, she worked in various fields before settling into the real estate business. Shailaja has reinvented herself every few years and grown leaps and bounds,” she said. (From left to right: Vanaja Pillai and Shailaja Singh)

Vanaja Pillai, President of 22feet Tribal Worldwide and Head of DEI at DDB Mudra Group shares the spotlight with her sister Shailaja Singh for being the constant source of joy and inspiration in her life.

Publicis Worldwide India appoints Sumant Bhattacharya as executive vice president – strategy

Sumant Bhattacharya has led stories for numerous brands across various sectors including Google, Nestle, Dabur, Maruti, Himalaya Wellness, Kalyan Jewelers, Absolut, Jameson, World Gold Council, and Sun Pharma, among others.

Prior to joining Publicis Worldwide India, Bhattacharya served as the national head for communications planning at Motivator, a GroupM agency. He also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

Grey Group India appoints Ankit Mathur as group creative director

Ankit Mathur has been recognized on the Social Samosa 30under30 list, served as a Shadow Juror for YouTube. Awards 2022, and holds a degree in Crafting Creative Communications from MICA. He’s also serving as an Adjunct Professor at Miami Ad School, Mumbai.

Ankit Mathur’s last stint was with Dentsu Webchutney as a creative director. He has also worked with other leading agencies like Digitas and McCann group on a wide spectrum of brands.

Bookstrapping: Migrants – The Story of Us All by Sam Miller

The author posits that humans are inherently a migratory species, and our migratory rather than sedentary nature forms the basis of our society. He illustrates this point by explaining key events in human evolution and history such as the first migration out of Africa, the creation of western civilization, and the impacts of colonialism and slavery. (Image source: Amazon)

In ‘Migrants: The story of us all’, Sam Miller explores the various reasons for human migration, which range from adventure and curiosity to the pursuit for a better life. Rating: 4 stars

Sugar Cosmetics targets breakeven this year: Kaushik Mukherjee

As per Kaushik Mukherjee, "Currently, we have over 100 unique Sugar stores, 600 stores in modern trade, and our products are available in 40,000 general trade outlets. This strategic decision aligned all our efforts toward becoming a large and successful company, not just digitally, but also in retail."

Making a splash on Shark Tank helped the brand reach audiences who are hard to reach online, added Mukherjee.