Brand Makers – Page 114

Future of Snapchat will be shaped by key markets such as Japan, India & Australia, says Ajit Mohan

India has already proven to be a significant market for Snapchat, with the platform boasting 200 million users in the country. (Still from the video)

Snap, one of the world’s leading tech companies, has set its sights on India as part of its aggressive growth strategy. Ajit Mohan, President for Asia Pacific at Snap Inc, revealed in an interview with Delshad Irani, the editor of Storyboard18, that the future of Snapchat will be shaped by key markets such as Japan, India, and Australia.

Meta Layoffs: Dilpreeta Vasudeva joins growing list of execs laid off

Dilpreeta Vasudeva is armed with an experience of two decades and started her career at Radisson in the client relations department. From there, she moved to Tech Mahindra and took up the role of assistant manager, global leadership cadre. She joined Times Internet as product manager, communities, and then at Microsoft, she was the senior manager marketing. (Image source: LinkedIn)

Dilpreeta Vasudeva is one of the executives from the senior leadership team who has been affected by Meta’s layoffs in India. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.

Publicis Commerce India onboards Anshul Garg as managing partner and head

Anshul Garg comes with over 16 years of consulting and industry experience across sectors including consumer goods, retail, industrial goods and energy. His expertise spans many dimensions such as digital commerce and D2C business setup, growth strategy blueprint, sales and marketing transformation, go-to-market strategy and execution, loyalty programmes, commercial excellence, and more.

Prior to this, he worked at advisory firm Ernst & Young. In his new role, Anshul Garg will advance the Groupe’s commerce offerings still further, drive both strategy, implementation and connect data, technology, and brand experience with commerce for optimum results.

Tilt Brand Solutions promotes Adarsh Atal as chief creative officer

Adarsh Atal has been with Tilt Brand Solutions since 2019 and has played a pivotal role on some of Tilt's most popular work, notably on Dream11, Groww, Kenko, Licious, Livspace, Myntra, PhonePe, Shopsy and many others.

Prior to this, Adarsh Atal was the executive creative director.

Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India

R Venkatasubramanian says, "Despite this being JioCinema’s first season with IPL, brands have expressed substantial confidence in the platform. The number of advertisers has increased compared to the past season. Further, the platform has been offered free to subscribers, which opened a big opportunity for brands to try advertising in cricket and on a digital platform."

JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.

PepsiCo promotes Tarun Bhagat as CMO, India and South Asia, beverages

Tarun Bhagat has held roles in various capacities and has held the roles of vice president -marketing, associate director where he looked into Quaker India, and then Lay’s. As a brand director, he concentrated on Pepsi, Gatorade and Aquafina. (Image source: LinkedIn)

Previously, Tarun Bhagat was the senior director – marketing – Mountain Dew, 7Up and Mirinda at PepsiCo.

Shantanu Deshpande: Public memory is fickle. Public love is permanent

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder and CEO of Bombay Shaving Company, digs deep into BSC and Bombae’s marketing strategies and how the company’s services arm is scaling at warp speed. He also addresses the need for more founders to put themselves out there and tell their stories.

CXO Moves: Exec appointments at Future Generali, Cheil, Kotak Mahindra Bank and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Geetanjali Chugh Kothari, Neeraj Agarwal, Abhishek Pathak and Gauri Burma)

Executive moves in the world of brands and agencies.

Bookstrapping: VAJPAYEE: The ascent of the Hindu right (1924-1977)

The book profiles Vajpayee’s early allegiance and later differences with Deendayal Upadhyaya, credited as the founder of the Jan Sangh, to the ultimate puzzle of the latter’s murder, in which Vajpayee himself was considered a suspect

The book talks about Atal’s love for Rajkumari Kaul, which blossomed in Gwalior and continued to old Delhi. Bookstrapping Rating: 3.5 stars

Meta layoffs hit India, affecting senior leadership and other employees

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

The layoffs affected employees across all levels, including senior leadership. The layoffs are part of a restructuring effort to streamline operations and adapt to changing market conditions.