Brand Makers – Page 153

ASCI appoints NS Rajan as chairman

NS Rajan - Chairman, ASCI

At the meeting, Saugata Gupta, managing Director & CEO, Marico Limited, was elected vice-chairman, while Shashidhar Sinha, chief executive officer at IPG Mediabrands India, was appointed honorary treasurer.

Meet Sai Ganesh – the marketer who turned full-time quizmaster

Sai Ganesh, former head of brand, Dunzo

Dunzo’s former head of brand, Sai Ganesh, shares how he is trying to make quizzes cooler, why he paused his marketing journey, and more.

Exclusive: This is us just getting out of the gates: HCLTech’s Jill Kouri

Jill Kouri, global chief marketing officer, HCL Technologies

Jill Kouri, Chief Marketing Officer, HCLTech, talks about the new brand identity and logo, what it signifies and more

CXO Moves: Britannia gets a CEO; Execs in at Gozoop, Samsung, realme, Rediffusion, Mindshare, CavinKare, JetSynthesys

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image via Unsplash)

All the key executive moves in the world of brands.

Bookstrapping: The Shortest History of India by John Zubrzycki

The author believes that India's proudest achievement has been its unbroken record as a liberal democracy; over seven decades it has successfully conducted 17 general elections and many state elections. The book also questions whether this is enough.

Let’s salute the author for attempting this extremely difficult book, which is also ridiculously easy to have an opinion on. Bookstrapping Rating: 4 stars

Nestle to invest Rs 5000 crore by 2025 in capacity and brand building in India: CEO Mark Schneider

The company has also been dialing up its sustainability efforts to address the many challenges it faces today, with a focus on the new bottom-line - People, Planet, Profits.

It is Schneider’s first global market visit since the Covid-19 pandemic hit.

Influencer Marketing Mavericks: Clout Talent, Pocket Aces

Team Clout Talent

After its talents’ success on streamers, Pocket Aces set up Clout Talent to address a very specific need.

India has a confidence that we don’t see elsewhere, KPMG’s Isabelle Allen

"Environmental, social, and corporate governance (ESG) is a big trend which is impacting both the companies and the consumer. It is important to understand how sensitive consumers are or will be to the ESG agenda," says Allen.

Allen talks about key consumer trends, new tech tools and the potential of social commerce

Is it sextech brand IMBesharam’s phata-poster-nikla-hero moment?

(Left) Raj Armani, co-founder of IMBesharam (Right) Shweta Sangtani, Aashish Mehrotra, and Tanisha RK, co-founders of Sangya Project

Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.

Adobe India’s Anindita Veluri thinks India is a sachet-style economy

Anindita Veluri, Head of Marketing, Adobe India

The marketing chief dives into the market opportunities, challenges, metaverse, web 3.0, and more.