Brand Makers – Page 6 – storyboard18

Bookstrapping: Ashoka – Portrait of a Philosopher King

Ashoka’s upbringing was multicultural- both Chandragupta Maurya and Bindusara had Greek wives. Naturally, Ashoka was a ‘universalist’ with an expansive vision, connections and influence all over the world. (Image source: Amazon)

Ashoka’s conquests were as bloody a those of his father and grandfather. The difference is that Ashoka acknowledged it and apologised for it. Ashoka speaks of an ‘offence’ committed by the state of Kalinga, because of which he ‘had to’ attack! And yet, he regretted it. He was a King with a conscience and that is why, we cannot get over him fully, reviews Reeta Ramamurthy Gupta.

Prime Minister Modi has helped position India at the top, says Rajat Abbi of Schneider Electric

Rajat Abbi, vice-president, global marketing, and chief marketing officer, Schneider Electric stated, "One should be very focused and not crib. Every person has similar kinds of opportunities and therefore, one needs to be a positive person. Be it in your personal or professional space, life will throw you many challenges."

The Prime Minister is thinking big, acting big and always coming up with new ideas all the time,” says Rajat Abbi, vice-president, global marketing, and chief marketing officer, Greater India, Schneider Electric. The best thing about Modi is that he’s always challenging himself and his team and his peers to think big and act in a different way, he adds.

Boston Consulting Group’s Suniet Bezbaroowa joins Deloitte as partner

Suniet Bezbaroowa started off at Deloitte as associate director, marketing, brand, and communications, Deloitte India, before moving on to BCG as marketing director, India.

Previously, Suniet Bezbaroowa was the senior director, marketing at Boston Consulting Group.

iProspect appoints Garima Bijlani as managing partner – North

At Isobar, as the associate vice president, Garima Bijlani headed the media business and strategy for Isobar North & East, and was responsible for P&L.

Previously, Garima Bijlani was partner digital at Neo Media World.

What did ZEE’s Punit Misra say in his resignation letter?

Punit Misra oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

Punit Misra is all set for the next phase of his professional journey, he said in the letter.

Elon Musk’s X hires ex Publicis Media exec in a bid to restructure ad business

Existing X employee Kylie McRoberts, who has been with X for four years, has been made the head of safety.

The platform has hired Yale Cohen as the new head of brand safety and advertiser solutions. Cohen was previously the EVP for global digital standards at Publicis Media.

Titan’s Suparna Mitra joins Swiggy as independent director

Suparna Mitra began her career at Arvind Brands as business head - Lee, and her innings at Titan Company began in 2006 as the global marketing head.

Suparna Mitra is the chief executive officer, watches and wearable division, The Titan Company.

Honda Cars India appoints Ryuto Shimizu as director – marketing and sales

Ryuto Shimuzu, who has been associated with Honda for over 25 years, has been a part of several international markets that include Japan, China and Thailand. (Image source: Mobility Outlook)

Previously, Ryuto Shimuzu was associated with Honda Automobile (Thailand) where he was in-charge of business planning office.

Paytm’s CMO Sumit Mathur quits to join Glanbia Performance Nutrition as country head

Previously, Sumit Mathur was the CMO at Kellogg India and led the overall category strategy/vision and business P&L as part of the South Asia Leadership team for five and a half years. (Image source: LinkedIn)

Sumit Mathur led Paytm as chief marketing officer. As country head at Glanbia Performance Nutrition he will oversee India and South Asia markets.

Wall Street Journal elevates Deborah Ball as Asia editor

Deborah Ball began her career as a staff reporter at Dow Jones Newswires, and in 1997, her innings began at the Wall Street Journal.

The appointment comes as Andrew Dowell, former Asia editor, transitions to a role as the Middle East editor based in Dubai, stated a media report.