Brand Makers – Page 94

Tata Motors unveils Tata.ev, it’s new home for passenger electric vehicles

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

As the EV offering grows, spurred by surging consumer demand and a robust, thriving product lineup, customers expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle, Tata Passenger Electric Mobility, a unit of Tata Motors, said in a statement.

Byju’s chief business officer Prathyusha Agarwal, two more senior execs quit

Prathyusha Agarwal, the Chief Business Officer of Byju’s, has resigned, four people aware of the matter told Moneycontrol.

The departure of the senior executives come at a time when Byju’s is trying to get its operations and finances in place.

P&G India makes Mukta Maheshwari its CMO; Sharat Verma gets a new role

Prior to assuming her new role as the CMO and Fabric care category head, Maheshwari served as the vice president, Fabric Enhancers in the ASEAN region, based out of Singapore and was instrumental in delivering double digit top and bottom line for Downy in ASEAN.

Mukta Maheshwari is set to lead P&G’s marketing function in India effective September 1, 2023. Sharat Verma has been elevated as the senior vice president, Fabric Care for P&G India, Middle East, and Africa (IMEA) and will spearhead the efforts based out of Dubai.

BBDO India appoints Kaizad Pardiwalla as chief digital officer, GM – Mumbai

(L to R Suaraja Kishore, Kaizad Pardiwalla and Josy Paul)

Kaizad Pardiwalla will report to Suraja Kishore, CEO – BBDO India.

Over a third of urban Indians are aware that Deepika Padukone owns a beauty brand

YouGov's data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 percent), and another third disagree with this view (33 percent).

YouGov’s data shows that slightly over a fifth of urban Indians (22 percent) trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 percent) trust them with advocacy of beauty brands owned by them.