Nothing appoints Ranveer Singh as brand ambassador

Recently, Nothing confirmed the global launch of its upcoming smartphone, Phone (2a), on March 5th. The event will be live-streamed from an in-person gathering in Delhi, India, bringing together thousands of people.

The actor will feature in digital, print, and TVC campaigns for Nothing phones.

Consumer products volume expanded by 5.2 percent in December quarter: Kantar

Consumers, whose preferences have been inclined towards cheaper products, has resulted in the companies slashing prices in the past three quarters. But, this has not boosted volumes. (Representative Image: Hanson Lu via Unsplash)

As per global research firm Kantar, the consumer industry of India is price sensitive, and were faced with a demand crunch after the companies raised the sticker prices (the advertised retail price) by a quarter in the past two years.

Apple introduces new first-party app – Apple Sports

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

The app, which is currently available in the US, UK and Canada, has been introduced for ‘speed and simplicity’, as it also comes with an ‘easy-to-use’ interface.

Spotify launches in-house music advisory agency for brands

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

With AUX, Spotify aims to use its expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

Digital custom charges: Streaming a movie abroad may come with taxes

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

WTO has kept online transactions free of tariffs throughout the internet age.

Perplexity AI records more than a million users in India

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The company recently raised $73.6 million in Series B funding at a valuation of $520 million from marquee investors, a list that includes Nvidia and Amazon founder Jeff Bezos,

Yum Restaurants sells 4.4 percent stake in Devyani International

As of December 30, Yum Restaurants India held 5 crore shares in Devyani International. Yum Restaurants India had bought a 4.41 percent stake in Devyani International in September 2021 after which it had maintained its stake in the company. (Image source: YouTube)

As highlighted by National Stock Exchange (NSE), Yum Restaurants India sold 5,30,83,330 shares, which amounted to its 4.4 per cent stake in Devyani International.

The digital shift: Personalisation driving sports fan engagement in India

eferred interface for sports content consumption shifts to digital platforms in India, the path to success for sports organisations lies in personalised experiences grounded in first-party fan data. (Image sourced via X)

As per a YouGov report in 2023, 47 percent of engaged fans in India actively use social media for consuming sports content, surpassing the global average of 33 percent.