Tag: BFSI

BFSI ad volumes on TV see 4 percent jump between January and June 2023

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Life Insurance and LIC of India topped categories
and advertisers lists respectively, during January and June this year