Optimism among businesses, but India’s consumption story has cracks

India's industrial growth cooled to a three-month low of 5.8 percent in September, data released on November 10 showed, well below economists' expectations of 7.4 percent. Driving growth lower were consumer goods. (Representative Image: Microsoft 365 via Unsplash)

Multiple surveys show that the sentiment of Indian companies is improving. However, matters are far from straightforward when it comes to consumers.

India At 75: Bharat Puri & Piyush Pandey on India’s growth story

Bharat Puri and Piyush Pandey in conversation with CNBC-TV18's Mangalam Maloo

The story of India told by India’s best brandsmiths – Bharat Puri and Piyush Pandey. After having worked together on campaigns for Asian Paints, Pidilite Industries and Cadbury, they tell CNBC-TV18’s Mangalam Maloo about ‘Brand India’.