Tag: brand marketing

BCCI secretary Jay Shah clarifies, ‘complete IPL will happen in India only’

Jay Shah's statements followed a news report that hinted at the possibility of the tournament being relocated to the United Arab Emirates (UAE), with Dubai being highlighted as a favoured venue. (Image source: Jay Shah via X)

Jay Shah is quoted as saying, “Complete IPL will happen in India only. BCCI is working on the full schedule and will make it public soon.”

Hello Electric Era? Can manufacturers rise to the electric challenge?

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The govt’s policy’s focus on 50 percent domestic value addition within a short time frame might incentivize companies to simply assemble imported components rather than invest in full-fledged local manufacturing; and lower import duty may initially favor imported EVs, potentially slowing down the initial growth of domestic EV production.

Alia Bhatt turns 31: A look at her diverse portfolio of endorsements, investments and business ventures

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt has diversified her portfolio beyond acting, from establishing her own production house, Eternal Sunshine Productions, to supporting various investments and business ventures.

CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

India, currently leading in crypto adoption, serves as the backdrop for this campaign, echoing the sentiment that skepticism often transforms into acceptance with knowledge and experience.. (Representational Image via Unsplash)(Representational Image via Unsplash)

CoinDCX has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign will span various print and online channels, and aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class. CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign… Continue reading CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

Gozoop Group bags integrated creative and social mandate of Love Depot

The mandate will be serviced by the group’s headquarters in Mumbai. (Image source: Moneycontrol)

The responsibilities include crafting and executing creative strategies for the brand. The group will be leveraging a multi-channel approach across conventional and unconventional platforms to tackle the challenges of the sexual wellness category. 

McDonald’s India – North and East partner with ONDC to enhance customer accessibility

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The partnership signifies the brand’s efforts to reach closer to customers by penetrating additional digital platforms.