Tag: brand marketing

Mother’s Recipe revamps its ‘Ready to Cook’ product packaging

The redesigned packaging specifies the cooking time for each food variant. The one-step cooking method is illustrated visually on the front bottom of the pack - simply take the pack, add water, and vegetables/paneer/chicken as desired.

The revised packaging features bright background colours in a matte finish, with green for all vegetarian variants, pink for all non- vegetarian variants, yellow for regional variants, and purple for seafood variants.

Amul expects turnover to cross $10 billion mark this year

The Amul girl's tale indeed merits the adulation it receives. Originating in the late 1960s, she has become an indelible part of Indian advertising history. (Image source: Moneycontrol)

Amul Managing Director Jayen Mehta believes India can produce more than 33 percent of the total milk in the world in the next 10 years from 24 percent now.

Sony Pictures Networks bags exclusive media rights for inaugural season of Indian Street Premier League

The league is supported by legends of the game and film stars. Some of the key names include: Sachin Tendulkar, Ravi Shastri, Amitabh Bachchan, Akshay Kumar, Ram Charan, Suriya and others.

Under the terms of the agreement, SPNI has secured the broadcast rights and the league’s matches will be broadcasted on both linear television and the OTT platform.

Urban Company makes its platform accessible for persons with visual impairment

To make the platform accessible, Urban Company worked with the team at Mission Accessibility, an NGO dedicated to eliminating barriers faced by individuals with disabilities. (Image source: Moneycontrol)

Using assistive technologies, available as part of smartphone operating systems, persons with disabilities will be able to book at-home services on the Urban Company app easily using touch gestures.

Kerala HC summons WhatsApp India representative over obscene video of a woman

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

s per the Information Technology (IT) digital media ethics rules, a major social media intermediary such as WhatsApp is required to provide details of the originator only for offences punishable with imprisonment for a term of not less than five years.

Tata Play Binge onboards punjabi OTT platform PTC Play to its mix

Now with just 1 Tata Play Binge subscription, customers can access DistroTV’s offerings too (Image source: Amazon)

With this partnership, Tata Play Binge users in India will have access to Live TV Channels, Punjabi Movies, Punjabi Web Series, Award Shows, Reality Shows, latest Punjabi Songs, Punjabi Virsa, Punjabi Short Films, Kids Special Content and more.

Edelweiss MF’s Radhika Gupta on thousand Indians attend the Harvard India Conference

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

The Edelweiss Mutual Funds CEO said the presence of such a large number of Indians at an American campus was once a rarity and that it was “incredible” to see times change.

Pocket FM launches Pocket Novel; to invest US$40 mn

The platform has witnessed its writers' community flourished to over 150,000 writers with the top-performing writers earning impressive incomes, with some exceeding US$2500 every month. (Image source: Moneycontrol)

The online novel reading platform market in India is yet to be explored at its potential, with the global market projected to exceed US$6.5 billion by 2028