Tag: brand marketing

Digital surges to 60 percent of total media spends for Coca-Cola; Global CEO James Quincey

The net operating revenue of the company stood at $10,849 million in Q4 FY23, up by 7% from the same quarter previous fiscal when it was $10,125 million. (Representative Image: Soheb Zaidi via Unsplash)

During the Coca-Cola earnings call, Chairman and CEO James Quincey said that the company saw robust growth in 2023, especially in India.

Mozilla to layoff 60 employees

Mozilla will also pull the shutters down of 2018 launched Hubs, a 3D digital world. Further, it will also scale back investments in mozilla.social Mastodon. (Image source: Official website)

The move is in order to scale back its investment in several products.

Why digital is the right medium for Tata IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Conversations threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.
 

Aditya Birla Fashion and Retail reports net loss of Rs 107.60 crore

Earnings before interest, tax, depreciation and amortization (EBIDTA) for the quarter was at Rs 605 crore growing by 29 percent. (Image surce: Moneycontrol)

The total revenue of the company stood at Rs 4,166.71 crore an increase of 16 percent from Rs 3,588.80 crore in the year-ago quarter, the company said in a regulatory filing.

Hilton announces global partnership with Deepika Padukone for ‘Hilton. For The Stay’ campaign in India

Led by consumer insights, ‘Hilton. For The Stay’ was launched in July 2022, and illustrates the realities and stresses of traveling, highlighting the importance of ‘The Stay’ as a crucial element that can make or break any trip.

The partnership is an extension to Hilton’s first global marketing platform, ‘Hilton. For The Stay,’ in India, spotlighting why it matters where you stay amid continued demand for travel in the region.

After six straight quarters of double-digit growth, Sula slows down with 4 percent YoY rise

Sula's premium brands also performed well, recording a 15 percent YoY growth during the reported quarter and year. Moreover, the wine tourism segment registered a growth of 31 percent YoY in the fourth quarter compared to the year-ago period, the reports further stated. (Image source: Moneycontrol)

Sula Vineyards’ smaller wine tourism segment, logged a 16 percent rise in revenue as more people visited the company’s vineyards, located in the cities of Nashik and Bengaluru

Microsoft detects more than 65 trillion cybersecurity signals per day with AI

Microsoft detects fake students and school accounts, fake companies or organizations that have altered their firmographic data or concealed their true identities to evade sanctions, circumvent controls, or hide past criminal transgressions like corruption convictions, theft attempts, etc.

The use of GitHub Copilot, Microsoft Copilot for Security, and other copilot chat features integrated into Microsoft’s internal engineering and operations infrastructure can help prevent incidents that could impact operations.

Cisco to layoff five percent of global workforce

At present, Cisco’s focus is on artificial intelligence and it is exploring partnership with software company Nvidia to boost growth. Charles Robbins, chief executive officer, Cisco mentioned that Nvidia had agreed to use Cisco’s ethernet with its own technology. (Image source: Moneycontrol)

As clients in the telecom industry put restrictions on their expenditure, analysts expect that the demand for Cisco products will remain under pressure.

Tata Group to forge strategic partnerships with Uber Technologies: Reports

In February, Tata Motors had signed an agreement with Uber to supply 25,000 electric vehicles (EV). This partnership would result in the electrification of Uber services in Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru and Ahmedabad. (Image source: Moneycontrol and Uber)

The collaboration could integrate Uber’s services as an anchor app within the ecosystem. It could also increase the traffic volumes and engagement on Tata’s digital platform.