Tag: Digital

12.5 percent surge in contactless cross border transactions due to World Cup: Visa Study

The flow of money towards non-KYC-ed merchants, who are not authorised to accept card payments as merchants, might have led the regulator to take the step. However, the exact reason is not known, according to the report. (Representative image by cardmapr.nl via Unsplash)

While the World Cup matches were the primary catalyst to travel to India, it became a gateway for a broader exploration of the country’s rich culture and tourism scene. International visitors extended their stay to immerse themselves in the wonders of India with destinations like Jaipur, Agra, Goa, Varanasi, and Udaipur topping their must-see lists.

Accenture and Unilever join hands to leverage next gen AI-powered technologies at scale

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The two companies will explore new applications to scale generative AI; for example, assets from Accenture’s AI Navigator or its proprietary “switchboard,” which allows a user to select a combination of models to address the unique business context.

India grants a week’s reprieve for social media platforms to combat deepfakes

he top 10 web publishers together accounted for 50 percent of ad impressions in July-September 2023.(Representative Image: Sara Kurfeß via Unsplash)

Despite the seven-day extension, the government made it clear that there would be no relaxation in its approach. Companies failing to comply within the stipulated time frame may face stringent measures, including potential criminal action under the Indian Penal Code (IPC).

New Broadcasting Bill raises concerns over freedom, impact on news genre

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Section 20 of the draft recommendations stands out as a grey area for stakeholders in the news business, especially independent creators.

Indian Gen Z are trend-setters: Instagram study

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

Among other trends, nearly a third of Gen Z respondents in India picked ‘bad taste in memes’ as their top turn-off.

Can a change in IT rules bridge the gap for fair revenue sharing between big tech and publishers?

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

The amendment proposed amendment would prohibit platforms from banning sites of providers that participate in collective negotiations or arbitration.

The human mind is the most powerful tool to ever exist: Infosys’ NR Narayana Murthy

For a company like Infosys, the only insurance it has is the ability to innovate. Murthy said that as long as CEOs encourage such thinking among employees, then one need not worry about ChatGPT. (Image sourced from Forbes India and YouTube)

N. R. Narayana Murthy, co-founder and chairman emeritus, Infosys and Nikhil Kamath, co-founder, Zerodha about AI technologies gaining prominence and if and how it will cause a disruption to businesses.

World Cup doesn’t result in large data push for telcos like Airtel and Vi

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The World Cup did boost mobile data usage by 4 percent sequentially in the December quarter. However, the revenue growth as a result is modest at around 1 percent.