election – storyboard18

Google partners with ‘Shakti’ to combat misinformation before general elections

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

2024 election: BJP far ahead of Congress, not just in pre-poll surveys but also in this key matrix

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

The BJP has boosted its political AdEx on social media significantly, splurging Rs1.5 crore in the last month. Of this, Rs 1.18 crore was spent in the last week alone.

General Election 2024: Ogilvy, McCann, Crayons, Cosmos, Efficacy, many more vying for BJP campaign accounts

On Meta though, Odisha is the highest spender with a total spend of Rs3.79 crore followed by Uttar Pradesh at Rs3.71 crore. (Image source: Forbes India)

Other than the heavyweight contenders such as Ogilvy and McCann, agencies like Efficacy Worldwide, Cosmos Maya, Crayons, Moving Pixels, Vishista VFX and Thought Blurb Communications are also in the fray for different parts of BJP’s campaign business.

2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends

The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool. Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.

Post-World Cup surge: High-stakes political betting ahead of state election results

Earlier this month, the Ministry of Electronics and Information Technology (MeitY) issued blocking orders for 22 illegal betting apps and websites, including Mahadev Book and Reddyannaprestopro. This action followed investigations by the Enforcement Directorate (ED) into an illegal betting app syndicate, leading to raids on Mahadev Book in Chhattisgarh. (Representative Image: Keenan Constance via Unsplash)

In India, betting and gambling are state subjects, meaning that they may be legal in some states and not in others. However, betting on the outcome of elections is uniformly prohibited