Tag: Havas Media

Stacks & Strategies | Adtech Trends To Watch For

One of the trends that agencies have begun to see is the return of impersonalisation – turning to strategies and creatives that speak to the common category of potential consumer pools. (Representative Image via Unsplash)

From Web 3.0 and the metaverse to data enrichment of consumers, experts decode trends that will dominate the adtech space in 2022.