Maybelline – storyboard18

Brands need to level up to get women gamers

According to a 2022 EY report, the number of women gamers grew by 18 percent in 2021 and is expected to grow by 20 percent by the end of 2022. (Representative Image via Unsplash)

Women are rapidly straddling multiple roles – such as gamers, streamers, game creators, and entrepreneurs – in the online gaming industry. The Covid-19 pandemic accelerated this trend.