Tag: Media

Streaming growth coming from outside metros: Sushant Sreeram, Country Director, Prime Video India

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Prime Video has close to 100 projects right now in various stages of production.

Prasar Bharati CEO advocates strong regulatory framework for evolving content landscape

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

As the market segments into Pay TV, Free TV, and Connected TV,Gaurav Dwivedi pointed out the importance of addressing the distinct needs of each group for optimal monetisation.

FICCI EY Report: 51 percent of total ad spends in Digital media

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Advertising is 0.33 percent of India’s GDP. Traditional media advertising was flat, while new media drove the growth in advertising in 2023, as per the FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

Google vs Indian app developers: Google to temporarily reinstate delisted apps

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

“We will invoice our full applicable services fees in the interim and are extending payment timelines for these companies,” the Google spokesperson said.

FICCI-EY Report: M&E sector grew over 8 percent in 2023 to cross Rs 2.3 trillion. All the key findings

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Digital revenues to surpass TV in 2024. Online gaming overtook filmed entertainment to become the fourth largest segment. Key findings from the 2024 FICCI-EY Report.

Newsprint price surge threatens Indian newspapers, industry seeks relief on import duty

According to INS many newsprint mills, across the world as well as in India, have either suspended their operations or ceased newsprint production entirely, causing concerns about the continuity of supply of newsprint across the country. (Representative image by Bank Phrom via Unsplash)

The Indian Newspaper Society is urging the government to reconsider the 5 percent customs duty on newsprint to ease the financial burden caused due to increase in newsprint price.

FICCI-EY Report: Digital revenues to surpass TV in 2024; India’s M&E sector to hit $38 billion by 2026

Expect the M&E sector to grow 10.2 percent to reach INR2.55 trillion by 2024, then grow at a CAGR of 10 percent to reach INR 3.08 trillion by 2026.

In 2024, digital media is poised for explosive growth, potentially overtaking television to become the leading segment of the M&E sector. This surge in digital media is forecasted to propel the M&E sector’s growth to a 10 percent annual rate, crossing Rs 3 trillion ($37.1 billion) by 2026.