Tag: Media

Reliance-Disney media powerhouse: How will media planning change for advertisers?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The JV between Reliance Industries and Disney brings together over 108 channels, leaving advertisers the opportunity to leverage wider audiences and more data and insights to target specific cohorts across various platforms.

IAMAI advises Google to not de-list any apps from Google Play Store

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

The association was responding to media reports which indicated that Google might go to the extent of removing 10 Indian companies’ Apps from the Play Store for “non-compliance” with Google Play policy.

Why sticky content is gold for media planners

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform. (Image source: Unsplash)

Since sticky content makes users come back to the platform, it helps in retargeting. Retargeting is a popular way of reaching out to repeat visitors of a platform.

NBDSA issues guidelines for responsible reporting on LGBTQIA+ community

Since news media has the most potent influence on public opinion, broadcasters while reporting on any member of the LGBTQIA+ community have been requested to use inclusive and gender-neutral language, respect the individuals preferred pronouns and names. (Representative image by Mercedes Mehling via Unsplash)

The guidelines urge broadcasters to avoid airing any news which sensationalises the issues related to LGBTQIA+ community, perpetuates stereotypes or creates undue fear in respect of the community.

Celebrity endorsements remained strong in 2023: Akshay Kumar tops the list

Amitabh Bachchan followed closely with 16 hours per day through TV endorsements. New entrants to the top 10 list in 2023 included Ajay Devgn, Sara Ali Khan, and Virat Kohli. (Image source: Moneycontrol)

According to TAM reports, Akshay Kumar emerged as the most visible celebrity endorser, with an average of 29 hours per day across all channels.

IPG partners with Adobe to facilitate content creation for brands and marketers

Adobe GenStudio powers the content supply chain within the IPG engine, harnessing the combined capabilities of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe’s family of creative generative AI models, and Frame.io. (Representative image via Unsplash)

By uniting top-tier partner technology with proprietary data, IPG’s engine supercharges content, experiences, and commerce, at scale.

Star India and Novi Digital merger hearing postponed by NCLT to March 27

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

Earlier, the hearing had been set to February 21 after the IPRS told the NCLT that its plea against the February 9th order was being held in judgement by the NCLAT.

NBDSA takes action against TV channels for violation of Code of Ethics & Broadcasting Standards

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

The body also noticed violations of policies regarding hate speech, running programs with anchors, and reporting of situations without the use of communal narratives.

OTT originals in regional languages growing; will reach 50 percent of all OTT originals in 2024: Sanjay Jaju, MIB Secy

“We have close to 90 crore internet users, more than 60 crore smartphones, more than 4 crore connected TVs,” Jaju said.

At the India Digital Summit 2024, Sanjay Jaju, secretary at the Ministry of Information and Broadcasting, Government of India, also stated that over 200 films were released on the digital platforms in the last year, including 75 films which were released directly on the digital platform without a theatrical release.

Reliance and Disney deal: A media and ad powerhouse emerges in India

According to Elara’s analysis, the merger may result in improved profitability for the combined entity as there may be a reduction in employee cost, production cost and marketing costs on the TV side and content costs, particularly on the OTT side, which could contribute to a more sustainable path to profitability over the medium to long term. (Image source: Moneycontrol)

Post the merger, the combined entity will command a TV, advertisement, TV subscription (excluding distributors/DTH/MSO revenue) and Total TV market share of 40 percent, 44 percent and 42 percent respectively.