Tag: Media

Network18 announces consolidation of India’s leading new media powerhouses

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

The proposed Scheme will consolidate TV and Digital news businesses of the Network18 group in one company and will help create India’s largest platform-agnostic news media powerhouse with the widest footprint across languages, straddling both TV and Digital.

Byju Raveendran likens current crisis to war on multiple fronts, says true entrepreneur is a war leader

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

In a leadership huddle, CEO Arjun Mohan unveiled Byju’s 3.0, where he stressed the need to sell the right products to the right people without maximising sales.

Accenture and Unilever join hands to leverage next gen AI-powered technologies at scale

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The two companies will explore new applications to scale generative AI; for example, assets from Accenture’s AI Navigator or its proprietary “switchboard,” which allows a user to select a combination of models to address the unique business context.

TV viewership sees higher growth among 15-30 year olds: IBDF

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

On the other hand, Indian women contribute 59 percent to the overall TV viewership growth.

Zee-Sony Merger nears conclusion amid leadership struggle

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

As the December 21 deadline for the deal closure approaches, speculation is growing among stakeholders regarding a potential revision to the initial leadership arrangement in the Zee-Sony merger.