Media – Page 63 – storyboard18

MeitY mulls new regulations to combat deep-fakes menace: Breaking

The rule-drafting process, set to commence immediately, aims to establish clear guidelines and penalties for both platforms hosting AI-generated synthetic content and individuals uploading videos featuring deepfakes.

Deepfakes have emerged as a new threat to democracy, said IT Minister Ashwini Vaishnaw. MeitY to take action against deepfake menace and has rules in the works.

Zee and Nasscom partner to support Generative AI startups

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

The partnership aims to foster innovation and growth in the Generative AI start-up ecosystem.

Centre ramps up efforts to be more inclusive in content access and opportunities

The guideline also urges every broadcasting network operator and broadcaster to make their programmes, platform and equipment accessible for persons with disabilities. (Representative Image: Tim Mossholder via Unsplash)

The scope for inclusivity for MIB encompasses women, specially-abled individuals and those residing outside the metros and tier 1 cities.

Debating BARC data for news: Why are stakeholders leaning towards weekly metrics

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

MIB’s approval to roll out weekly data access, slated for implementation has been deferred.

Vivendi overcomes legal hurdles, secures EU antitrust approval to complete Lagardere acquisition

Vivendi currently holds approximately 60 percent of Lagardère’s share capital and can now fully exercise slightly over 50% of its voting rights. (Representative Image: JESHOOTS.COM via Unsplash)

With this transaction, Media and entertainment giant Vivendi becomes significantly larger, with 2022 pro forma combined revenues of more than €16.5 billion.

TV news data protocol remains unchanged: Weekly data access for broadcasters deferred

TV news broadcasters will continue to receive four week rolling average data.

Sharechat’s net losses add up to Rs. 5144 crore; how much did top execs make?

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

In its last funding round, Sharechat was valued at $5 billion, backed by investors such as X (formerly Twitter), Google, Lightspeed, and Temasek.

Stakeholders seek reliable TV household measurements via Census

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

In the absence of reliable metrics, the industry is in dire need of comprehensive, Census-level data to measure the TV universe.

Foreign film production increased to 40 percent of the expenses: Anurag Thakur

The Minister also touched upon several measures taken by the Government of India in the recent past to augment the media and entertainment sector in India.

Anurag Thakur said that there was a need for a higher incentive to attract medium and big budget international projects to the country.

Dell, Lenovo and HP among 27 companies granted approval by Govt under new IT hardware PLI scheme

The 27 firms together will invest Rs.3000 crore. (Representative image by Burst via Unsplash)

The commitment is to manufacture personal computers, laptops, tablets, servers as well as other equipment worth a total of Rs. 4.64 lakh crore during the period of the scheme.