rebranding – storyboard18

Air India’s Maharaja could retire as airline’s mascot

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

A long-awaited revamp of the national carrier’s brand is on the horizon, and while the Maharajah image will likely continue to grace the airport lounges and premium classes it won’t remain the airline’s mascot